Feemag Focus logo: an open magnifying lens

The name

What feemag means.

feemag

/ˈfiː.mæɡ/noun · coined

Feemag means free + magnify. It is an independent studio that magnifies small, useful ideas into reliable products — and gives everyday tools away free, to run privately in your browser.

Origin. A made-up word that began as Faheem Riaz’s own handle: “fee”, from Faheem. It grew into a name with its own meaning: free + magnify.

Where it comes from

Two syllables, one idea.

fee

free

The tools are free: no sign-up, no uploads, no paywall. Your files stay on your device.

mag

magnify

Take one real, small problem and magnify the care put into solving it — from first sketch to a launch you can rely on.

fee·

Faheem

The personal root. Feemag is the home for Faheem Riaz’s client work and the products he builds independently.

What it stands for

The identity, in four words.

01

Useful

Function over flash. Things that earn their place.

02

Private

Browser tools that process files on your device.

03

Built to work

Shipped, reliable, maintained — with care for the details.

04

Free

The everyday tools cost nothing, for everyone.

The Focus mark

A shape with meaning.

The mark is a magnifying lens: it stands for magnifying small, useful ideas. The gap keeps the ring open and free. The handle makes it a tool — something you pick up and put to work.

Where Feemag lives

One name, three homes.

feemag — small studio, useful things.

Free where it can be, thoughtful by design, built to work.